The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche.
Smashing MagazineThis project was a redesign/rebrand of the former Women’s Policy Inc, now called Women’s Congressional Policy Institute. The site is built on a custom WordPress theme, built to suit.
We think the new-look website came out great. Check it out here.
