A blog is one of the best ways to establish yourself or your brand as an expert in your field, as it gives you a platform for sharing important industry-related information and insights.

[Blogging] helps drive new traffic to your website and works closely with search engines and social media to do that.

Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content marketing.

Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.